Lewis Carroll’s works featuring his real life “child friend” Alice Liddell, have been studied intensely over the last century. A story that stemmed from a small little tale he told Alice and her two sisters on an afternoon out on the Thames river. Virginia Woolfe once said that the Alice books were “not exactly for children, they are the only books in which we become children”. The stories have always had the ability to spark some sort of nostalgic and imaginative sense in all of its readers, however what is it that makes these stories so complex and impressionable?
In this unique presentation of the beloved ‘Alice’s Adventures in Wonderland, audiences will have the ability to make their own interpretations of this overly-interpretated piece of literature. One side of the book will make you see, while the other makes you think. The text portion of the book is Carroll’s original story as well as its interpretation found in a study that lasted a decade by well known mathematician and psychologist of the 20th century, Martin Gardner. Gardner’s extensive study offers readers with annotations throughout the story, filling it with interesting and even disturbing notes and suggestions. After reading Martin Gardner’s ‘Annotated Alice’, I illustrated a purely visual experience based off of the seemingly innocent story in conjunction with the often dark compelling annotations written by Gardner. With the story being split into two separate systems: “The Annotation” and “The Illusion”, viewers will use their subconscious, life experiences and intellect to establish a one-of-a-kind version of the Lewis Carroll ‘tale’.
Deliverables: Double sided book (text and illustrated) with bellyband
Art direction: Paul Kepple, Dermot McCormack
The So. Cal Sessions is a week long celebration of skateboarding in its hometown of Venice Beach California. The festival will hold competitions, seminars from boarders to filmographers, and much more. Inspired by the raucous energy and grungy California style of the Lords of Dog town the brand features photocopied distortions and grainy wallpaper from the 70’s to assimilate the look and feel of skateboarding in history.
The commemorative collectors book uses over 50 rare and authentic photographs, my xerox machine distorted type and imagery, copy compiled and written by myself, and is printed on randomized textured and colored paper stocks (Shout out cred goes to fire ball printing in philadelphia).
Deliverables: Collectors book and skateboard deck series, promotional festival and brand items
Art direction: Dustin Summers
Made of eco-rad blends in a sweatshop-free factory, our shirts help you kick polemical ass without taxing your ethics. While shopping never saved the world, it’s good to know that at dis-comfort zone, each and every expression of capitalism supports a stellar organization helping everyday people on our forever planet under the new regime. Step outside your comfort zone in one of our wickedly topical designs and grab the attention of Nasties, Deplorables, and all the Wearies in between!
Art Direction: Vanessa Kreckel
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The Kuju Pour-Over Coffee is where nature meets necessity. This kick-starter campaign funds the KUJU pour over, marrying lovers of good coffee and lovers of the great outdoors with their organic and locally sources blends.
Deliverables: Branding, Poster Series, Stamp, Wearables.
Art direction: Dustin Summers
BOAZ SOLOMON BAR MITZVAH INVITE
Black on black, foiled in gun metal, and letter pressed, this invitation package sought to wow party goers.
Art Direction: Ana Tamachio & Venessa Kreckel , TPD Design House
The Ultimate Quarterly Subscription Box for health and beauty
From the beginning of time healers and alchemists alike have used mother natures’ raw materials to create remedies that brewed beauty and cured the body and spirit. Ritual is a premium seasonal subscription and online source for 100% natural and organic ingredients to produce health and beauty products. With the knowledge of the effects of weather and specific changes in the solstice in combination with the users’ personal profile, we will prescribe what the best recipes for your unique daily ritual.
From concept to collage, as my senior thesis project the deliverables for Ritual included: Branding, Packaging, Custom Icon Language, Summer Solstice Guide (design, self authored copy, custom collages) and Recipes.
Art direction: Alice Drueding
STEVEN STARR'S NEW YORK BURGER TRUCK
One of the many delicious business ventures of world renowned restauranteur, Steven Starr, the NYBT was designed to reflect it's vibrant surroundings of the New York Botanical Gardens.
Deliverables: Branding, Van wrap design, packaging, wearables
Direction: Christine Richardson, Vanessa Kreckel, TPD Design House
Philadelphia has the largest number of community gardens than any other city in the United States. Dig It is a society supported by the Philadelphia Horticultural Society and Septa, promoting involvement in community gardens, workshops in urban gardening, as well as an effort to educate the community.
These three pamphlets feature three of philly's gardens, each cover is printed on seed paper so when the reader is finished they can tear it off and plant it!.
Deliverables: Educational Pamphlets, custom pattern, photography
Art direction: Soonduk Krebbs, Dermot McCormack
SWANKEY EVENTS BRANDING
Key West, Florida native and successful wedding and event planner, Monika Moreno approached TPD Design House with a desire for a fresh new look for her company ‘Swankey Events’. The design uses ephemeral textures inspired by materials from nature while also using clean and organized modern design eluding the perfection of the work of Monika and her team.
Deliverables: Branding, Business cards, Stationary, Website, Social Media.
Art direction: Christine Richardson & Venessa Kreckel, TPD Design House
Fun monthly baking kits delivered to your doorstep!
Deliverables: Branding, Illustration, Monthly Activities, Social Media Marketing, Website Design, Packaging, E-book design, etc.
Art Direction: Christine Richardson (co-branded), Brendon Stock, Vanessa Kreckel, TPD Design House
You may recognize this vintage classic by folk singer Malvina Reynolds, and remember it as a children's song. The Monotonous repetition, upbeat rhythm sounds like a kindergarden play time song, however this is not the case. Little Boxes shows its age by being a typical 1960's protest song. It's repetition of lyrics describes a satirical point of view of consumerism in America. I thought that contrast was interesting and fun to visualize.
Art Direction: Dustin Summers