DANI BIRNBOHM
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The New School - Spring Activation

– Save A Lot HQ Design

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An Experience with a voice that demands to be heard.

Creative Concept Ideation | Art Direction

The New School Client approached the 160over90 team with an exciting and challenging request this winter. The notoriously progressive University wanted a Spring activation idea that made a big statement and an impact on not only the students but on the people of New York City. Inspired by the current climate of our politics, we sought out a solution that would bring people together and facilitate discussion.

We created the ‘Dismantle a Wall With Words Project’, a part of their ‘Learn Something New Campaign’, a full-block take-over in Willamsburg. The opening night reception unveiled a massive mural that also incorporated projection mapping at night and esteemed faculty Maya Wiley and Alex Aleinikoff would also host a forum encouraging public discourse in order to evoke change.

 
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Being vocal with projection mapping.

Attendees of the opening night reception and discussion were asked “If you could dismantle a ‘wall’ with one word, what would it be?” The 160over90 team with help from our partners at Fusion found a way to incorporate projection mapping to display those words onto the mural in real time.

AR IPAD TOOL THAT DISPLAYS VIIDEO
 
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PARTNERS
160over90 | Kat Soyen CD | Meg Creamer Head of Activations | Mackenzie Lynch Accounts
and a collaboration with Fusion Marketing + The New School internal marketing department