The So Cal Sessions

The So. Cal Sessions is a week long celebration of skateboarding in its hometown of Venice Beach California. The festival will hold competitions, seminars from boarders to filmographers, and much more. Inspired by the raucous energy and grungy California style of the Lords of Dog town the brand features photocopied distortions and grainy wallpaper from the 70’s to assimilate the look and feel of skateboarding in history.

The commemorative collectors book uses over 50 rare and authentic photographs, my xerox machine distorted type and imagery, copy compiled and written by myself, and is printed on randomized textured and colored paper stocks (Shout out cred goes to fire ball printing in philadelphia).

 Deliverables: Collectors book and skateboard deck series, promotional festival and brand items

 Art direction: Dustin Summers