DANI BIRNBOHM
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Estrella Tacos

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Bringing Austin flavors and vibes to Philly Suburbs.

Brand Identity | Art Direction | Interior Design

Estrella Tacos Y Mas was born from a common case of homesickness. Owner, Meg Bruton approached me with her vision to bring her home town of Austin Texas up to her new home of Downingtown, PA. The entire brand identity is inspired by all things Austin, and everything from the custom floor tiles to the gold foiled bathroom signage was created with the same attention to detail.

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A collab with friends, new & old.

The food, the brand, lighting, artwork, hand painted signage, plants, textures and the overall aesthetic was all inspired by the eclectic and vibrant energy of Austin, Texas. Going as far as bringing KKDW - local Austin welding couple - all the way up to PA, with three big happy dogs included - to build tables and curate plant life in the space. Amazing sign painter and good friend Marissa, owner of Super Signs in Philly came in to add gold vinyl and hand painted brand elements throughout the restaurant and storefront.

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PARTNERS
KKDW Welding + Botanicals | Marissa Cianciulli of Super Signs Hand painted signs + vinyl | Sean Gallagher Design Assistant