DANI BIRNBOHM
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Save A Lot HQ + Store Design

– Save A Lot HQ Design

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When a discount grocery chain dreams of being a brand of the future.

Ideation | Design | Interior Design | Integrating AR Technology

For two years along side the 160over90 team, I helped to evolve the Save A Lot brand passed the stigma that comes with being a discount grocery chain. Something fresh & fun, something human focussed and honest. Designing everything from the circulars (that you usually throw away with the Sunday paper) to a massive brand roll out, to their 46 million dollar HQ based in St. Louis.

 
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AR IPAD TOOL THAT DISPLAYS VIIDEO

AR IPAD TOOL THAT DISPLAYS VIIDEO

 
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The evolution of a grocery brand and their communities.

Transforming thousands of stores in cities across the country is a slow and steady process. Finding ways to incorporate elements that reflected the unique communities the stores resided in was essential to the brand vision.

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PARTNERS
160over90 team | Patrick Macomber Group Creative Director | Allison Dobkin + Sean Pezzulo Copy | Ren Simmons + Maggie Guiffrida Accounts